Imitation is the greatest form of flattery! For one company, OtterBox, which is probably the number one branded case manufacture, to be overwhelmed with flattery, has put a stop to a New York based company from further flattery.
OtterBox has just won a major victory against New York base company, S & P Trading Inc, which allegedly sold counterfeit cases on eBay.com. A federal judge has issued a permanent injunction against S & P Trading Inc. and was order to pay $2 million.
From OtterBox’s Press Release:
OtterBox®, maker of premium protective cases for mobile technology, has won another battle in the ongoing war against counterfeiters. A U.S. District Court judge recently issued a permanent injunction against a New York-based company and ordered it to pay OtterBox $2 million related to the sale of counterfeit cases.
Counterfeit merchandise is no form a flattery! In fact, in most cases it damages the reputation of the brand. Unfortunately, some counterfeit products are copied so well, that consumers can not even tell the difference until the inferior product does not perform as intended. CEO Brian Thomas of OtterBox explains:
A lot of design, engineering and testing goes into each of our custom protective cases, which is why we take a hard line with companies creating and selling fake cases, as well as those infringing on our patents and trademarks. Counterfeit products damage our reputation for delivering premium quality products because many consumers aren’t aware that they purchased a fake OtterBox. If a deal seems to be too good to be true, it probably is.
Next time you are shopping for a deal, make sure it is not too good to be true.